Course Descriptions

ACC 105 >> Accounting Fundamentals I

ACC105 >> Accounting Fundamentals I

ACC106 >> Accounting Fundamentals II

ACC111 >> Financial Information for Management

ACC101 >> Introduction to Financial Accounting

ACC112 >> Introduction to Financial Accounting

ACC102 >> Introduction to Managerial Accounting

A621 >> Managerial Accounting

ACC100 >> Practical Book Keeping

ACC103 >> Principles of Accounting

Title: Advertising and Sales Promotion

Code: MAR111

An introductory course designed to explore in detail the role of advertising and sales promotion in marketing programs. Subject areas treated include the strategy of advertising campaigns, the planning and execution of advertising programs and the evaluation of results.

Restrictions	:	None
Prerequisites	:	None
Co-requisites	:	None

Credits	:	3
ECTS	:	6

Nicosia Campus: 6, Diogenous Str., Engomi, P.O. Box: 22006, 1516 Nicosia-Cyprus Tel: +357.22.713000, Fax: +357.22.662051
Limassol Campus: 56, Archbishop Makarios III Avenue, P.O.Box 57163, 3313 Limassol-Cyprus Tel: +357.25.867300, Fax:+357.25.736427

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