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- Introduction to Marketing (MAR101)
Course Descriptions
Title: Introduction to Marketing |
Code: MAR101 |
An introductory course designed to explore the marketing mix ingredients. Emphasis is also placed on the analysis of the external factors of the business environment that influence marketing decisions.
| Restrictions | : | None |
| Prerequisites | : | None |
| Co-requisites | : | None |
| Credits | : | 3 |
| ECTS | : | 6 |


